Personal Effects case image
Personal Effects is a London-based contemporary menswear brand that doesn’t believe ‘essentials’ is a reductive term. Their aim is to imbue every carefully considered product with new-old meaning. I created the brand identity including all printed collateral from clothing labels to swing tags, as well as designing the website. I also directed both product and campaign photography (including sourcing location).
Produced: Independently

Creative Application:
- Concept Development
- Brand Identity
- Design Development
- Art Direction
- Print Production
- Packaging
- Digital & Web
- Event